Releasing in-store and online Tuesday, June 16th.Aloha kākou!You asked, and we answered. Our first New Era FITTED offering for Summer 2013 drops tomorrow, in-store and online. A brand new, fresh Kamehameha FITTED with green Kamehameha stitching on a black cap with orange underbill and button; blacked out FITTED crest, crown and New Era hits. Corresponding with the Kamehameha FITTED is an all orange Cheehuu t-shirt with hints of white and green on the front and back. 100%, breathable cotton. See you all tomorrow! Cheeehuuuu!
Releasing in-store and online Saturday, July 13th.Aloha kākou,The color pink (ʻākala) and it's parallels to Hawaiʻi, although few and far between, does resonate in local Hawaiian culture. Whether it's the representation of the official color of the island of Maui, or the color of the facade of the Royal Hawaiian Hotel, the lokelani (or Maui rose) or the color of some species of plumeria, it represents a thread that is woven into the fabric of Hawaiʻi. For Saturday's release, we're releasing a new, pink FITTED logo tee with 3M reflective fill and white stroke and 3M reflective crown on the back. Releasing alongside is a favorite tape of ours, the Mua in camouflage with a series of colors blended together...
Releasing Tuesday, June 9th.Aloha kākou!The true essence of "Aloha" is much more than a simple "Hello," "Goodbye," or "I love you." Aloha is a lifestyle that is portrayed in the way we walk, how we talk, interact with others and how we behave. If we dig even deeper, there is a story that tells the tale of Hāloa, son of Papa and Wākea (Earth Mother and Sky Father), whom was born prematurely and unfortunately passed away at birth. After the child was buried, a shoot grew in its place, which Wākea named Hāloa, the first taro (kalo) plant. The word Hāloa can be looked at as a respelling of the word "Aloha" and is translated as "far reaching," "long breath"...
Releasing Saturday, June 1st.Aloha kākou!Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression "Hawaiian Endangered Species" still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants...
Releasing Saturday, May 18th.Aloha kākou!Tomorrow, along with our regular release, we're dropping our collaboration with HellaFlush whom will also be at the Slammed Society event at Ke'ehi Lagoon. on Sunday The event goes down at 12 pm. You'll be able to purchase them at our shop as well as online.Keehi Lagoon Memorial2685 N Nimitz HighwayHonolulu, HI 96819Staging Roll-in: 9AMPlease arrive on time, but not earlier than 9AM.Roads may be closed due to another event.Gates open to the public at 12PM
