Releasing in-store this Saturday, May 30th. The tank top and women’s crop top will also be available online. Releasing at select stockists next week.Photos: Udella Auyoung (@ujfmaphotos)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when...
Releasing in-store and online at FittedHawaii.com this Saturday, May 16th.Releasing at select stockists next week.Models: Kelsie Megan (@kelsiemegann) & Naz Kawakami (@wirtsdead)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the...
Releasing in-store and online this Saturday, May 9th. Select stockists will be releasing the seasonal items at a later date.Photos: Chris Fujimori (@cfujifilms)Model: Naz Kawakami (@wirtsdead)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading...
Releasing this Saturday, May 2nd. The ʻIliahi Tree Camo Slaps Wind snapback will be available in-store, online, and at Blue Hawaii Surf. The Aloha tees will only be available in-store and online.Photos: Chris Fujimori (@cfujifilms)Model: Naz Kawakami (@wirtsdead)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul”...
Releasing in-store, online, and at select stockists this Saturday, April 4th. Please note that the ʻIliahi Tree Camo Aloha snapback will not be available online.Photos: Chris Fujimori (@cfujifilms)Models: Kelsie Megan (@kelsiemegann)Aloha kākou!Over the next two seasons, we will be shining the spotlight on two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. One started our trade industry with its almost limitless variety of uses, and one ushered in a new worldwide demand for its beautifully crafted and highly coveted goods.The ʻiliahi (Hawaiian sandalwood or santalum paniculatum) trade started in 1790 and continued through the early 1800’s after China struggled to import sandalwood from India due to a decreasing supply of wood. China’s sandalwood appetite...
