Aloha.Although skateboarding had it’s humble beginnings in the ‘70s, it became a little more fashionable and picked up it’s mass appeal in the ‘80s. This is when it started picking up as a sort of lifestyle, and more skaters were inclined to hit certain street spots versus the slopes of backyard pools, concrete skateparks and banks. Flat ground became more prevalent with certain key revitalizations & innovations such as urethane wheels, different board sizes & shapes as well as truck sizes. This generation of skaters had a more care free, do-it-yourself outlook on things, which made an easier progression in street and vert tricks. Skaters such as Steve Caballero, The Gonz, Mike Vallely, Natas Kaupas and Tony Hawk kept reinventing...
Vision. Visual perception. Eye sight. It just might be one of the most important out of our 5 (traditional) senses that we take for granted on a day to day basis. Vision helps us to interpret objects in our immediate surroundings. One could say it’s akin to photography, in the sense that we take mental snapshots of our existing environment and assimilate and process that into visual information. Call it the Tao of human senses; with a slight twist of Yin and Yang.This leads us into our newest package: “Gotta Have Vision” The pack consists of a pocket-tee which features an optical illusion-esque design on the back, with FITTED printed in tonal tri-lock patterned boxes; some of the images are...
Aloha.Another quick update for tomorrow's (3/14) release. Aloha Served Daily printed in a repeating pattern in red, blue and gray which sort of fades in and out. Simplicity. To go along with this is a clean NY Yankees wrapped in Navy blue, red bill and a white NY logo.
Aloha.It’s pretty apparent at this point of King Kamehameha’s unmistakable impact & influence on Hawaii, so no sense beating a dead horse. And if you haven’t the faintest idea of who this man of great history is, and you’ve lived on these islands for more than 10 years, you should head to the Pali lookout & contemplate & reevaluate your whole life. Do yourself a favor & dig deep into our archives to brush up on your historical facts & knowledge.This leads into a new t-shirt titled “Luna” which roughly translates to “overseer” (as in boss or leader). Printed on a Charcoal heather grey tee, it features a graphic of King Kamehameha which you may recognize from tourist and historical...
